Hi Alexander, how are you?
I am very well thank you.
Which instruments do you play?
I don’t play anything really. Not properly, I play a bit of guitar and a bit of keyboard
What made you decide to be a solo artist and not want to be in a band?
Well it just kind of happened . I consider what I do collaboration between myself and other producers, performers and designers so in many respects I don’t feel that alone
Do you work with the same musicians when recording as you do when performing live?
It depends on what the show is. At the moment I am rehearsing to go on tour with a band who haven’t had any involvement with the music in the studio so they are having to familiarise themselves with my work.
How would you describe your music to someone who hasn’t yet heard you?
A pulsating fusion of classic disco and hi NRG electro pop. Camp, eccentric, subversive with its tongue firmly in its check, I take inspiration from Talking Heads, Erasure, Blondie,Pet Shop Boys.
What have you been up to recently?
I have just finished a UK tour which has seen my dancers and I play to audiences of up to 40,000.We played Sheffield, Manchester’s Big Weekend supporting Kellis, Cardiff, Glasgow, and Newcastle
What can your fans look forward to in the next 12 months?
More touring, more recording, more shows. Touring nationally and hopefully internationally.
Did you always want to be in a musician/singer when younger?
I grew up with a lot of music as my parents met on the Northern Soul scene my Father was a DJ on those clubs so there was a lot of old vinyl, classic stuff and really obscure records that I had access to . When I was growing up I really wanted to perform but initially I was quite shy as a child so the idea of me performing seamed quite alien to people because I wasn’t that kind of petulant, showbiz child. I loved to dance, to act and to write so I guess what I am doing now is a natural extension of my childhood influences
What music did you listen to while growing up?
I went through phases. I loved artists like Bjork, Shakespears Sister, Prodigy. Artists who were really visual and daring. I think I had a vivid imagination as a child so I would respond to more theatrical and eccentric artists
How long have you played your instruments?
I have been making music for around three years now
What was your first music making experience?
It was with a producer named Steve. I met him through a mutual friend in a club. We did a song called Take Me Home Tonight which was about a prostitute.
What is your current equipment?
Pro Tools and a couple of old analogue synths.
Are you self-taught or did you have lessons?
I trained as a performer actor, dancer, singer but I guess being in the studio I am self taught. I have kind learned to pick and mix my reference points and influences.
If you had an unlimited equipment budget what would be on your shopping list?
Ooh for my stage show it would have to be a big catwalk runway for my dancers to run riot, some synths and symbols. I would also like a big operatic theatrical production with projections and video installations .and some money for fabrics for me to run up some outfit’s as I design and make the clothes we wear on stage as well.
Do you use the same equipment live as you do when in a studio?
Usually. It depends where I am playing
Do you have a set routine when writing and recording or does it depend on each track and the inspiration?
I usually start with a lyrical or melodic idea or I might hear something that will inspire my train of thought. Or experience something that I want to write about.
Which software/recording process do you use?
Would you sign with a major record company?
Do you have any new recordings planned?
Yes we are constantly at it.
How much involvement do you have with the arranging and production of the songs when recording?
I write the lyrics and melodic ideas most of the time and then play some musical reference points and then we take it from there building the body of the track. I like to be present for the whole period of the tracks conception so I can monitor its progress and make decisions based on instinct and taste.
Is the production side of things something you’d like to get involved more in the future, maybe working with other artists?
I would like to work with other artists defiantly as I like a challenge. When you write and produce your own stuff you tend to absorb your personality and soul into it so it would be fascinating to see how other artists interpret your work
Do you find the process of recording enjoyable and does it get easier the more you do?
It's my favourite part of what I do. and performing
Do you try to capture your ‘live’ sound on recordings or do you think that the ‘live’ sound and recorded sound should be different experiences for your fans?
A bit of both really . I would like to think my live sound could evolve into something really unique as the visual element of what we do is very important , a fusion of dance, fashion and performance art
Do you have any favourite tracks on your album?
Butterflies which is about a young girl who has lived a sheltered life and who falls in love with a closeted gay pop star ,the song is written from her perspective and I intended it to be her singing along to one of his song “you give me Butterflies when I look into your eyes” and then the spoken word bit is her confronting him, in quite a sinister fashion. He is telling her the truth about himself but she accuses him of shattering her illusion and destroying her dreams. it’s a bit like the film Misery but done as a synth pop epic .I am also really proud of Love Song and In The City
Do you write songs/tracks only about personal experiences?
Love Song was quite personal as is In The City which is about leaving small town suburbia and heading to the city to pursue your dreams, having no money but lots of fun and freedom and meeting new people songs like Toyboy are more me going into character which is kind of what I have done with Rent [Pet Shop Boys Cover] or telling a story in different ways like Butterflies and Curious George
Do you find song writing easy or difficult?
Well I find it enjoyable and sometimes a purge of emotion. I am a perfectionist though.
Is there anyone who you would like to collaborate with on writing songs or performing?
In the studio maybe Stuart Price or Pet Shop Boys. Soulwax or Goldfrapp .In performing hmm I would love to duet with Jake Shears or Roisin Murphy
Who are your favourite songwriters?
Stevie Wonder, Bowie ,Bjork
Which countries would be at the top of your list to tour?
Can I have cities?
I would love to play in New York, Berlin ,Rio and Sydney
How do you promote your music and get your music out to new fans?
I have been really lucky with radio reacting well to my stuff. The internet can be a resourceful tool as I have discovered. I have a website [www.alexanderpricemusic.com] which keeps fans up to date with what I am doing, live stuff and press bits etc. At the moment I am a new artist so I have had a limited promotional budget in the past but for me the live gig is essential. I would tour here, there and everywhere to promote my wok and to reach as many people as possible
Do you use any websites like ‘Reverbnation’ or ‘Soundclick’?
I have used Reverbnation
Do you think such sites and the internet are good tools for independent and unsigned artists?
I would say so yes .I am against the idea of illegal downloads and try to discourage my friends my from doing so as the artists suffers directly. But the internet is a vital tool for promotion I think. Even if is a self created blog spot that informs your audience of your live shows, your tastes etc
With all the various websites out there for independent and unsigned artists, is there still something that is missing from them that you think would benefit the lesser-known artists?
Some kind of grant scheme like a Princes Trust for unsigned bands of any age that want to do it the proper DIY way and who need to reach a bigger audience
How do you relax?
A massage. Go to the movies , If I am visiting my home town which is a tiny village in Yorkshire I will go for a country walk.
What's your best/worst experience at a gig?
The best are those times like last night during a gig at Queen Of Hoxton in East London my dancers and I were just totally absorbed in music and character and the energy of the show felt like pure theatre. The worst was when I started out and having to perform to an empty room, the usual stuff when you are in the early stages and supporting the support act!.
Do you get nervous before a gig- how do you calm down?
I have a nervous breakdown before I go on.Its so funny. My dancers are the embodiment of calm and usually pace the floor. But its good for the adrenelin
What else do you do apart from being a singer/songwriter?
I am now designing clothes for the dancers and me to wear in shows, I am working on fashion film project which will be an extension of my music and the theatricality of my stage shows, I am also learning how to dj properly
Would you like to be a full time working musician or are you happy with things as they are?
I feel like a full time musician at the moment and I would like to work constantly. I am hungry for success and am prepared to work 24/7
Has your music been used on any film soundtracks?
Is it something you’d like to get involved in if the opportunity came along?
Is there anything you'd like to add?
I would like to thank everyone for their support and you can follow me via my website www.alexanderpricemusic.com