Somojo Magazine

Alexander Price

Alexander Price releases his synth laden version of the classic Pet Shop Boys hit Rent
Release date Aug 23rd
Intense Presence Records

Rent is the first single to be released by 22 year old electro pop singer/songwriter Alexander Price following his signing to record label Intense Presence Records. The single a dance driven yet moody and evocative cover of The Pet Shop Boys seminal and influential classic Rent. Price declares the cover to be "a tribute and a homage" to one of his most beloved musical influences. Price`s lone,distant yet charismatic vocal glides over a winning combination of space disco and electro pop which soothes and subtley provokes before igniting an explosive dancefloor erruption .

‘Go to the top of the class Alexander’
iDJ Magazine

Recorded on a vintage microphone especially purchased by Bryan Adams and known in the industry as "The Celine Dion mic" Rent was recorded as a collaboration between Price and acclaimed producer Ben Dobie (whose numerous and diverse production collaborations include Bryan Addams, Natalie Imbruglia, Sugababes and a commissioned remix for the new Kylie Minogue single as well as working with the much respected thrillerJill production team on hits for Bananarama and Dannii Minogue)

Price grew up in a conservative and somewhat suppressive mining town in South Yorkshire. A defining moment in his career arrived in 2001 when as a 13 year old he was diagnosed with Dyspraxia, a motor control illness which affects co-ordination. Price’s therapist advised him to take up dance to improve his movement and co-ordination and his path to pop prince-dom began. A natural performer his extraordinary talent for dance landed him at the Sylvia Young Theatre School in London, the bright eyed teenager trained alongside the like of Billie Piper,Amy Winehouse and Eliza Doolittle,appearing in the usual run of t.v commercials,pop videos and dance shows. His wanderlust meant he was dissatisfied with the saccharine and regimented nature of stage school and felt a leaning towards more rebellious strands of performance. The stage school rebel frequented many of the capitals most talked about nightclubs. It was on the club scene that Price`s wild dance floor antics would earn him money as a gogo dancer,a profession which would pay his rent. The nightclub scene was also where Price would meet musical and performative collaborators.Initially developing as a performance artist and making his debut at Amy Lame`s much loved Duckie at The Vauxhall Tavern before gracing the stage at Heaven,Mark Moores night Electro gogo at Madame JoJos,KOKO and Brixton Accadamy.

‘Something quite spectacular Alexander Price has caused quite a sensation’
Gaydar Radio

2009 saw his first official single with the hit e.p In The City which has received frequent international exposure on radio stations including BBC Radio in the UK, RTE in Ireland, and Australia`s Joy 94.9 and lead to a profile in music industry bible Music Week and as well as TV plays in Canada of his video on the BPM tv channel. Price has performed before a gaggle of inspired celebrities at uber cool clubs around London including Divine Incest performing with the legendary DJ Princess Julia,Your Mums House at Punk Soho with DJ Larry Tee and as support for one of Prices own inspirations the fashion designer/musician Pam Hogg at The Luminaire. In the last year he has created the capitals most talked about and hotly anticipated live experiences, incorporating his wild female dance troupe The Designer Babies who combine high energy and a visually stunning choreography, wearing stage clothes which Price himself has designed. Alexander Price is London’s hottest property in the music scene right now. A high energy electro pop prince awaiting to be crowned as the new king of electro pop.

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