Somojo Magazine

Alexander Price
Kitchen Sink Drama is the debut EP to be released by the critically acclaimed electro pop artist Alexander Price and follows the success of hit indie single Rent.

Alexander had a breakthrough year last year and he plans to build on his 2010 success with three releases in 2011, festival dates and also the launch of his own 'City Proof' range of clothing.

Emerging from Londons thriving mid noughties club scene where fashioniatas reigned supreme and the DJs setlist was always one step ahead of the mainstream, Price met musical and performative collaborators.Initially starting out as a performance artist with a backdrop of electronic music he made his debut at Amy Lame`s much loved Duckie night at the legendary Vauxhall Tavern.Eventually developing as a pop artist his stage shows have become one of Londons most talked about gig going experiences.Combining high energy choreography with self made and designed stage attire and a wild female dance troupe the Designer Babies he has thrilled audiences with his audacious spectacles.He has performed with the darlings of the London club scene including one of his own influences the fashion designer/musician Pam Hogg,as well as supporting artists including DJ Larry Tee,nightclub legends Princess Julia,Mark Moore and Scottee and for a wealth of acclaimed ground breaking musical talent including Client,Noblesse Oblige and Oral Oral aswell as supporting Kellis at Manchesters Big Weekend and making a sensational appearance at London FIlm Festival.He has appeard in the pages of the fashion issue of glossy mens mag reFresh [where his self designed stage attire was profiled],had his music played on international and national radio incluidng BBC Radio,RTE Pulse and Australias JOY 94 and has recieved support from music industry bible Music Week as well as Gaydar Radio,QX and Bent and continued performing at some of the capitals most noteworthy venues incluidng The Underbelly Hoxton Square,333,Queen of Hoxton,The Lumianire,Madame JoJos,KOKO and Brixton Accademy.

Born into a suppresive and small South Yorkshire mining town Price was encouraged by a local GP to take dance classes to help overcome motor control dissorder Dyspraxia.Price soon developed an extradinary talent for dance and quickly moved to London after gaining a place at the prestigious Sylvia Young Theatre School alongside the like of Eliza Doolittle and Billie Piper and famed for previous  past allumini incluidng Emma Bunton and Amy Winehouse.Though enjoying the training stage school had to offer,Price soon became dissatisfied with the regimented and commercial nature of the work he was recieving and put up for and so turned his attentions to the excitement and vibrancy of the capitals thriving nocturnal club scene.It was on the scene where Price would find employment as a gogo dancer before turning his attention to music leading to a signing with independent label and the subsequent release of Rent.

The EPs opening number Chasing Nirvana is a whirlwind dance affiar of epic proportion whilst the acclaimed hit cover of the Pet Shop Boys seminal classic Rent which has recieved international support with Indie London declaring Price and the cover to be "reverentential whilst stamping his own identity on procedings and doing enough to suggest he maybe an interesting new act to emerge of the electro pop scene".Produced in collaboration with producer Ben Dobie of hitmaking production team thrillerjill and whose work as an engineer includes Natalie Imbruglia,Bryan Addams,Sugababes,these songs emphasise the perfect mix of dance and pop which has brought Price noteworthy attention.The glorious self penend pop classic Spend A Little Time has already earned favorable reviews from critics including allgigs who declared "On the basis of this track Price deserves a big break with his personal touch of mild electronic magic,a track that almost floats along on a celestial wave of soothing elctro synth that calls to mind David Byrne. It is a big name to conjure up in comparison but Price constructs the song so perfectly that it is a comparison that is more than deserving" and Music News who enthused that the song was "addictive,danceable and pure fun".Rounding off the set is Curious George and Hungover which further develop Prices pop influences, the former a cautinary tale set to a spoken word verse voacl inspired by Talking Heads and Blondie and the latter a grinding glam rock beast embodying the raw self inflicted masochism of the previous nights pure excess.An exclusive remix of Rent by critically acclaimed dance legend Diarmaid O Meara rounds off the set. 

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