Somojo Magazine

Alexander Price

www.alexanderpricemusic.com

Toyboy. A Collection of Music 2005 -2010 is released in October.
An anthology released by the critically acclaimed electro pop singer songwriter Alexander Price and gathers together a set of raucous, upbeat dance driven pop songs recorded over a five year period set against the backdrop of inner city London.

“In The City life is pretty”
Born and raised in a small and suppressive mining town in South Yorkshire Price would undertake the initial journey to performing success as a student of the famous Sylvia Young Theatre School, known for notable alumni  such as Emma Bunton, Tyler James and Rita Ora. Price shared classes with the then unknown Eliza Doolittle and Billie Piper. Though inspired by the classes at the time Price felt dissatisfied with the work he was encouraged to pursue and fell into the capitals wild and energetic club scene early on “I would skip classes at Sylvia Young’s sometimes and take a tube into the west end and just hang around Soho. .I was very young, maybe 15 but very lucky to witness such a cosmopolitan and relaxed attitude to sexuality. I knew that when the time was right I wanted to be a part of it all and escape from what I considered to be suburban hell!”

Price took up residence in a tiny Upper Street bed-sit and took up a variety of jobs that one could only take on living in a city as diverse and challenging as London. Working at the British Museum by day and then in the evening taking to the club scene where he performed as a go go dancer and taking artistic inspiration from the thriving nocturnal edge of London’s bright lights.

I wanna be your Toyboy!

Price began the long and relentless journey into making music after meeting performative and musical collaborators on the club scene, crafting a set of twisted, sexually provocative and infectious electronic pop at a time when the club scene ruled supreme with the DJs approach always one step ahead of the mainstream and the edgy fashions sported by its hop clientele creating a response of awe and wonderment and much press coverage. Tracks such as the energetic, unashamedly campy and anthemia Toyboy saw Price use the backdrop of pulsating and driving electro rock to expose his own attitudes towards sex and the expression of sex in the mainstream “I was tired of turning on MTV and seeing rappers grabbing their crotches and girl groups over sexualising even the saddest of songs and at that point I just wanted to see something really earthy and real and dirty and not contrived.. Toyboy was about enjoying sex and also about being in control .It was my own personal coming out but it was by no means “clean” and “safe””

The track quickly caught on and Price made his performance debut at Amy Lame`s legendary Duckie night at Vauxhall Tavern. Going onto play at venues such as Rush Soho, Brixton Academy and KOKO and crafting more provocative and personality driven pop like Curious George a tale of an extra marital affair and the electro clash influenced Blitz.

When love is in recession your heart is in depression”

Determined to regain in artistic control despite a shoe string budget the ever resourceful Price set about crafting a stage show that would take London by storm and display his DIY attributes! Incorporating a wild and edgy female dance troupe which he named The Designer Babies and designing and making the clothes for the stage show Price wound up supporting a diverse array of artists such as Kelis ,Beverly Knight, Chicane ,Larry Tee, Princess Julia, Scottee, Noblesse Oblige ,Client, Pam Hogg and Mark Moore. By now residing in the east ends vibrant Dalston neighbourhood Price would perform at a multitude of venues and events from 333,The Underbelly, Luminaire and Madame JoJos to film festival gala parties at London Film Festival and Manchester’s Big Weekend and the Cardiff Mardi Gras where Price performed to an ecstatic audience of 20,000 straight after a rousing speech from MP Chris Bryant

With a more polished and radio ready set of electro pop including the acclaimed perfection of Spend A Little Time [“On the basis of this track Price deserves a big break with his personal touch of mild electronic magic,a track that almost floats along on a celestial wave of soothing elctro synth that calls to mind David Byrne. It is a big name to conjure up in comparison but Price constructs the song so perfectly that it is a comparison that is more than deserving” allgigs.co.uk  and addictive, danceable and pure fun” Music News] ,the Giorgio Moroder inspired Love Song and the anthem In The City all of which found radio support from BBC Radio, RTE Pulse, Gaydio Radio, BFBS Radio and Australia’s Joy 94 to name a few and in printed media with his stage attire being documented in the September fashion issue of glossy men’s mag reFresh as well as coverage in NME, Gaydar ,Music industry bible Music Week. Price was then signed to indie label Intense Pressence producing a hit cover of the Pet Shop Boys seminal classic Rent.A brave choice but one which secured more radio and press support for Price with BBC Radio Manchester declaring their love for the video on air  and proclaiming “Alexander Price is something quite spectacular“ 2012 sees Price preparing to undertake the next chapter in a career that has taken on many of the defining characteristics one requires when setting up camp in London and presents this anthology of tracks documenting the growth,diversity and potential of the young artist.

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