Somojo Magazine launches record label

Legendary Independent Music Discovery Site Releases
First Album by Dublin, Ireland’s Autumn Owls
Autumn Owls Epitonic saki Session Available for Download, the legendary Webby-winning independent music discovery site originally launched in 1999 (and re-launched in 2011) is proud to announce its first release as a music label, Between Buildings, Toward The Sea, the debut full-length from Dublin, Ireland indie rock band Autumn Owls. The album, produced by Brian Deck (Califone, Iron & Wine) will be released on October 16 in Ireland and October 23 in the US. is synonomous with helping indie music fans discover new favorite artists through a free and legal offering of over ten thousand downloadable and streamable carefully selected MP3s from top labels and artists from around the world. Last year as the site relaunched, Epitonic began recording live sessions at saki Records, a storefront connected to their office. Named Epitonic saki Sessions, Epitonic has been hosting free and all-ages live sessions and posting the audio and video content as exclusive content weekly. Epitonic and saki have hosted such artists as Maps and Atlases, Murder By Death, Cymbals Eat Guitars, Brokeback, An Horse, Ida, Marissa Nadler, and dozens more.

The most logical next step in the site’s foray into exclusive content was to launch a music label to release and promote some of the world’s best independent artists. The first release from Epitonic’s label (simply named “Epitonic”) is the debut album from Dublin Ireland’s Autumn Owls. Autumn Owls provided Epitonic with an exclusive MP3 for Epitonic’s 2011 relaunch, “Spider” which is on the new album. To get a taste of what to expect from the debut you can now download the band’s Epitonic saki Session recorded earlier this year and features intimate live versions of songs that will appear on the debut.

From president and owner Justin Sinkovich:

“We’ve seen a tremendous response from fans and artists to our exclusive content, producing the live Epitonic saki Sessions. With so many artists self-releasing their own music these days, and with many of labels being more conservative due to the economic challenges of the music industry, what seems to be missing somewhat is the community a label can provide to emerging artists. Labels help collectively curate a sound or aesthetic that music fans can identify and follow. That’s why Epitonic has always featured music specifically categorized by label. Launching a label is one more step towards Epitonic’s mission of community and supporting up-and-coming artists. We are proud to announce the release of the debut album from Autumn Owls, a great band from Dublin, Ireland we’ve become friends with over the past year. It has been thrilling to work with them. Meanwhile we are speaking with several other artists about releases as well and hope to announce more soon.”

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